Jenny Aarrekangas (Elenius), the company’s designer and founder.
J. Elenius – Design & Clothing was founded in January 2013. In August 2018 the company changed name to STUDIO JENNY AARREKANGAS.
The interest in clothing and fashion has existed for a long time, as a child my biggest interests were to draw and sew. The road to the company’s foundation has gone through studies in art, aesthetics and classic massage. All of these areas have in their own way influenced my approach to design, body and clothes. The garments fit, movement and balance are important to me as a designer.
In the spring of 2012, I graduated with bachelor’s degree in design, specialized in clothing design, at the Novia University of Applied Sciences in Turku. In spring of 2011, I participated in the Intertextile Balticum Trade Fair in Riga, where my collection Amidst Dreams was presented.
My first internship was spent in Samppalinnan kesäteatteri’s sewing studio, I sewed costumes for the production West Side Story. My second internship was spent in Stockholm in Swedish couture designer Lars Wallin’s sewing studio. As my thesis I designed and produced a competition costume for Janina Ilkka, Finnish champion in disco dance 2012. Here you can read more about Disco Aurora.
It was important for me to sew as versatile as possible during my studies. The goal was to start my own company where I design, construct patterns and sew all the garments myself.
My motto as a designer is to tailor products, exclusive products that are made to wear!
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